Microsoft partners with HERE and TomTom to bring location-based services to Bing Maps Platform

Microsoft has decided to extend it’s contract with HERE and team up with TomTom to bring better map data to the Bing Maps platform that powers Bing itself, Cortana, Azure, the Bing Maps API for devs and much more.They also mentioned that this agreement permits Microsoft’s expanded use of HERE data and services in connection with in-vehicle productivity scenarios.

“Bringing the highest quality maps and geographical services to our consumers and developers is of paramount importance to Microsoft,” said Jordi Ribas, CVP Bing Program Management, Microsoft.“HERE continues to be an industry leader and geospatial innovator and by expanding our long-standing partnership with HERE, we will continue to bring benefits to our customers.”

On the other hand, TomTom is a leader in location-based services. It’s products are used by companies small and large. Today, it announced a partnership with Microsoft to bring enterprise-grade location-based services to Azure, based on TomTom’s maps, traffic and navigation software. TomTom is also planning to to integrate its services into Azure to make it even easier and more flexible for developers to build and manage enterprise, mobile, web and “Internet of Things” applications that are location aware.

Both promise the same thing:

“Location is fast becoming a critical component of a broad range of applications and services. Teaming up with Microsoft will bring our technology to a much broader developer community on a platform they are already familiar with,” said Harold Goddijn, TomTom CEO.

“Making TomTom’s services available through the Microsoft Azure cloud platform will allow developers and our customers to make location a core part of their cloud-based applications,” said Peggy Johnson, EVP of Business Development at Microsoft.

Bruno Bourguet, SVP of Sales and Business Development at HERE, concludes: “Our goal is to enable global access to the best mapping and location services for consumers and businesses, and we are delighted to extend our partnership with Microsoft, supporting its product innovation into the future.”

But only time shall tell whether Bing Maps becomes as true a pioneer as Google Maps.

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